Sob! We loved our old website….the bright stars and swirlies…the twinkly menu tabs…the page-flip gallery.
After five years you get slightly attached it seems.
FIVE YEARS! That’s a lifetime in website years.
Our poor old vector swirls and flashy buttons were looking a bit on the dated side. But more importantly, and in fact the major reason for the change, was that it was no longer friendly for you – our lovely customers – to use.
If you’ve used our site before, you’ll know we developed our Design-Your-Own-Letters studio as an interactive platform where customers could create exactly what font/colour/pattern they would like on each of their letters.
The design system is Flash driven. This was fine, perfect in fact, in 2008 when the system was developed. However, not only did Apple and Adobe Flash have a parting of the ways, but with the rise of mobile devices, more and more of you were getting in touch to let us know you couldn’t buy our letters online.
Whilst the Design System is still Flash driven (at the minute – but that’s another story for another day) the rest of the new website is not, so all our other products can be accessed from any device.
Hey, it’s even mobile responsive!
For some of you, designing exactly how you would like each letter to be made is your idea of heaven. But for others it is a mammoth task.
So, we asked, what would make it easier?
The answer we got back was to create themed ranges you could simply buy. No pulling your hair out agonising over which pattern goes with which, but just press a button and buy. Ta da!
And that’s what we’ve done with our new ranges of kids wall letters (categorised as Girls, Boys and Nursery)
And don’t forget, we do still have the Design Your Own Letters Studio!
We’ve been busy busy busy – we’ve also developed lots of new products too, including new patterned free-standing letters, letters for weddings, personalised initials, joined script letters, educational letter sets, and full A-Z letter wall art sets. You’ll find them all online in our shop here
And more to come soon, including super cool illuminated letters!